The Social Media Leadership Awards recognizes best practices and in social media to overcome a challenge in multiple business uses. Entries are evaluated by a panel comprised of global business and social media and academic leaders. Champions are chosen based on innovation and success in the use of social media to solve organizational challenges. Champions will receive repeated global exposure through C-Suite and Transactmedia's online and offline publication channels.
The Social Media Leadership Awards is brought to you by C-Suite, with support from Industry.
The inaugural Social Media Leadership Awards ceremony is to be held November 8, 2016 at The Palladium, Mumbai, India.
Finalists will be invited to attend this exclusive event to share best practices.
Best practices that demonstrated innovation in the use of social media to overcome an organizational challenge were shared with all in attendance.
By demand, we are proudly increasing the number of categories in 2013.
PLATFORM USE
Tumblr
YouTube
MEDIA PRESENCE
Tumblr
YouTube
CONTENT AND MEDIA
Data Visualization
Hashtag
Streaming Video
Meme
Photography and Graphics
STRATEGY & ENGAGEMENT
Customer Service
Gamification
Humor
Online Community
Real Time Response
Social Media Tool
Creative use of Technology
CREATING A NEW CATEGORY?
You can create a new award category by tweeting a nomination with a new hashtag.
HOW TO MAKE A NOMINATION
Follow Transactmedia.in
Send in a tweet that states this: I/we nominate @username for a ALIAA in #category because... [ADD REASON HERE]
Self nomination is not accepted!
You can nominate anyone who has a Twitter account for a ALIAA, which recognizes everything they do on other social networks, too.
Be creative with the reason. A 'tweet' without a reason will not count.
Vote in one of the official categories or make up your own category by editing the category hashtag.
You can nominate specific content rather than an account in several categories like Newsworthy Photo of the Year.
For those, send a tweet like this: I nominate [INSERT URL] for a Shorty Award in #category because... [ADD REASON HERE].
Some categories have special rules for voting. Check each category page for details.
NOMINATIONS
Nominations must be relevant to the category and fit within any criteria listed on the ALIAA category page.
Only one nominee and one category per nomination tweet.
You may vote for additional nominees or categories as often as you like.
Voting for the same person in the same category more than once just replaces the text of your original vote; it does not count as an additional vote.
If you change your Twitter username, any votes you received under your old username may not carry over.
We allow shorter nominations like this: #ALIAAwards@username #category [ADD REASON HERE].
Nominations that are not relevant, or do not fit within the criteria listen on the page for a category will be removed, or moved to a more relevant category, at the discretion of organizers.
Click on the category names to see the criteria.
Retweeted nominations and tweets starting with @replies do not count toward the rankings.
ELIGIBILITY
Any person or organization with a valid and active Twitter account can send and receive nominations.
Nominators must have been active Twitter users well before the start of this year’s ALIAA voting period.
Votes originating from new Twitter accounts or accounts used primarily for Shorty Awards voting will automatically be disqualified and will not count toward the rankings.
If one person controls multiple Twitter accounts, nominations can only be made from one of the accounts.
If you or your organization controls multiple Twitter accounts, you can only campaign or become a finalist under one of them for a given category. The Juding Council may direct organizaers to remove, recategorize, or disqualify nominees that show evidence of campaigning under multiple affiliated accounts.
We reserve the right to disqualify nominees that do any of the following: violate trademarks, infringe copyrights, impersonate others (except in the #fakeaccount category), invade privacy, make threats of violence, promote illegal activities, promote pornography, spam others, use bots, scripts or other automated means for voting, engage in abusive behavior, promise anything of value in exchange for a nomination, or otherwise violate the friendly spirit of the awards.
CATEGORIES
If a category becomes popular and has enough compelling finalists, it could become an Official Category.
Rules for certain Official Categories may supersede the general ALIAA rules. Please see the category pages for details.
The ALIAA for 'brands & organizations' categories have separate rules.
CAMPAIGNING
Nominees are welcome to campaign and encourage friends to vote for them.
Offering anything of value in exchange for Shorty nominations is not permitted.
Automated prompting of votes within a web or mobile app (e.g. a screen prompting users to tweet a Shorty nomination) is permitted so long as tweeting the nomination is optional, and the app requires the nominator to compose their own unique reason for the nomination. Prompted nominations that are prefilled with a reason are not allowed.
AUDITING AND RANKINGS
The ALIAA use several algorithms to automatically disqualify nomination activity that appears to be intended to game the system or come from irregular accounts.
Shorty Awards officials also perform human reviews of a selection of the votes.
We also perform periodic audits to check if our system is being gamed.
Contact us if you see any suspicious activity.
A final vote audit will occur after the voting period ends.
Irregular accounts include ones that use bots, scripts, issue repetitive automatic votes, appear to have been created specifically for ALIAA voting, or exhibit other behavior that violates the spirit of the awards. We encourage users to report any suspicious activity to This email address is being protected from spambots. You need JavaScript enabled to view it..
Nomination counts and rankings may fluctuate as audits are performed and nominations are removed that do not comply with the official voting rules.
Nominations that are incorrectly formatted, do not include a reason, or appear to be identical tweets automatically generated en masse will not be counted for the rankings, although they may continue to display on the ALIAA site.
Nominees who notice these kinds of votes should encourage supporters to resubmit those votes in the correct format.
All decisions relating to vote counts and categorization are made at the discretion of the Jury and are final.
WINNER SELECTION
Unless otherwise noted, each Official Category will have 7 finalists. These include 3 with the most nominations from the public, 3 selected by members of the Jury which is comprised of luminaries from b2b publishing, branding, advertising, media, entertainment and the internet, and 1 Wildcard Finalist.
The Wildcard Finalist will be selected by the Nominating Board from among the top 25 nominees with the most nominations after the nominating period ends.
To be eligible to be chosen as a Wildcard Finalist, nominees must provide contact information and complete the ALIAA profile before the nomination period ends.
The finalists from the Official Categories will be presented to the ALIAA, which will choose which finalists win the ALIAA Award.
While the number of nominations determines who many of the finalists are, it’s only one factor The Jury uses in choosing the winner. (See Factors the Jury considers, above).
Nominees should complete the ALIAA profile to tell The Jury as to why they should win and provide contact information so that they can be notified if they’re a finalist. Failure to do so by the time nominations end could result in disqualification.
Whoever receives the most nominations from the public in each Official Category will be honored on ALIAA as the Most Popular winner, a special distinction for the people’s choice.
ALIAA MOST POPULAR
The finalist that received the most votes in each Official Category will be declared the ALIAA Most Popular winner and honored on the site.
In case of a tie in a given category, all finalists that tied will become ALIAA Most Popular winners.
AWARDS CEREMONY
An awards ceremony will be held in Abu Dhabi City to honor the ALIAA winners from categories that were presented to the Jury.
All finalists will be honored online and encouraged to attend the ceremony to #humblebrag about their achievements.
A limited number of tickets will be available.
To learn more about the ceremony, click here.
PRIVACY
All information submitted through the ALIAA is subject to our privacy policy. To review our privacy policy click here.
ADMINISTRATOR; RELEASE; LIMITATION OF LIABILITY
The ALIAA is administered by Transact Media, which will be entitled to make all final decisions regarding the awards at its sole discretion.
TransactMedia reserves the right, at its sole discretion, to suspend or cancel the ALIAA at any time. By participating in the ALIAA, whether as a nominee, a nominator or otherwise, each participant agrees to release and hold TransactMedia and its employees, officers, directors, shareholders, agents, representatives, affiliates, advertising and promotion agencies, consultants and legal advisors, harmless from any and all losses, damages, rights, claims and actions of any kind in connection with the awards, including, without limitation, personal injury, death, and property damage, and claims based on publicity rights, defamation, or invasion of privacy.
PARTICIPANTS AGREE THAT PARTICIPATION IN THE SHORTY AWARDS SHALL BE AT THEIR SOLE RISK. IN NO EVENT SHALL SAWHORSE BE LIABLE UNDER CONTRACT, TORT, STRICT LIABILITY, NEGLIGENCE OR OTHER LEGAL THEORY (I) FOR ANY LOST PROFITS OR SPECIAL, INDIRECT, INCIDENTAL, PUNITIVE OR CONSEQUENTIAL DAMAGES OF ANY KIND WHATSOEVER, SUBSTITUTE GOODS OR SERVICES (HOWEVER ARISING) OR (II) FOR ANY DIRECT DAMAGES IN EXCESS OF (IN THE AGGREGATE) INR1000. THE FOREGOING LIMITATION OF LIABILITY SHALL APPLY TO THE FULLEST EXTENT PERMITTED BY LAW IN THE APPLICABLE JURISDICTION.
USER SUBMISSIONS; APPEARANCE RELEASE
Any and all content submitted by a nominator, a nominee or any other participant in the Awards is referred to in these Terms of Service as a "User Submission."
Each participant shall be solely responsible for his or her own User Submissions and the consequences of submitting them.
By submitting a User Submission, the participant represents and warrants that he or she owns or has the necessary licenses, rights, consents, and permissions to his or her User Submissions (and all content included therein), including the right to authorize TransactMedia to use the User Submissions in the manner contemplated herein. By submitting the User Submissions to us for public display, the participant hereby grants us an irrevocable, worldwide, perpetual, non-exclusive, royalty-free, sub licenseable and transferable license to use, reproduce, distribute, prepare derivative works of, display, and perform the User Submissions in any media formats now or hereafter created and through any media channels now or hereafter created.
In addition, any person who attends the awards ceremony or any other event associated with the ALIAA hereby grants us the irrevocable, worldwide, perpetual, royalty-free, sub licensable and transferable right to use, reproduce, distribute, prepare derivative works of, display and perform any audio recordings, photographs, video or other images in which such person may be included that are taken at such event, whether accurate or distorted in character or form, without restrictions to changes or transformations, in conjunction with such person’s own name or a fictitious name at our discretion, or no name at all.
The use of any trademark, service mark or logo of Twitter, Facebook, Tumblr, YouTube or any other media outlet is not meant to imply such media outlet’s endorsement of, or affiliation, with The ALIAA in any way.
We will not tolerate violations of intellectual property rights. If you are a copyright owner and believe that any User Submission or other Content infringes upon your copyrights, you may submit a notification pursuant to the Digital Millennium Copyright Act ("DMCA").
To provide us notice of an infringement, you must provide a written communication to the attention of 'The Copyright (Amendment) Bill 2010' to TransactMedia, 5/4, Asissi Nagar, P L Lokhande Marg, Chembur, Mumbai 400043 or by email to This email address is being protected from spambots. You need JavaScript enabled to view it. that sets forth the information specified by the The Copyright (Amendment) Bill 2010.
You may be liable for damages (including costs and attorneys' fees) if you materially misrepresent that an activity is infringing your copyright.
Have interest in sponsoring one or more of the award categories? Visit sponsorship to have first pick!
CATEGORIES
SMB or Large Enterprise – Organizations will be classified into appropriate division
Objective Achievement – How well was your company able to meet the set objective?
Weight of Strategy – How integral was the strategy in delivering the final results your company experienced?
Strategy Innovation – What makes your strategy original, thus differentiating your strategy from competitors?
Performance Measurement – Quantify how your strategy was able to achieve or surpass desired results.
